Meet Chad Barnsdale.
In your corner.
Founder of Healthful SEO. Two decades in search and digital publishing, with a personal interest in the health markets you work in.

- 20 years
- SEO & digital publishing
- Founded 2025
- Independent, specialist agency
- Direct access
- Strategy & communication
Good businesses deserve better advice.
I started Healthful SEO, a specialized SEO agency for health and wellness brands, because I was tired of watching strong businesses receive generic marketing advice. Too many agencies treat peptide clinics like ordinary ecommerce stores without accounting for the scrutiny applied to health content.
Health search asks more of a brand: useful explanations, careful sourcing, and expertise people can evaluate. Your strategy needs to account for all of it.
20 Years in the Trenches
My journey didn't start yesterday. I've spent two decades building, ranking, and flipping digital assets in the health space. From the early days of affiliate marketing for supplements to providing comprehensive SEO services for supplement companies and managing complex technical migrations for clinics.
I don't just read the guidelines; I test ideas on my own sites and bring that first-hand experience to the decisions we make together.
That also applies outside Google. Health and wellness buyers compare brands in Reddit threads, Quora answers, Facebook Groups, niche forums, and AI answers before they ever fill out a form. Healthful SEO uses organic community marketing and founder-led visibility to learn the language real buyers use without fake engagement or spam.
Explore results & reviewsA personal interest in better health.
These are some of the tools and products in my own routine, and part of why the wellness space feels like home.
Supplements
Andrographis, Cistanche, Magnesium (Sucrosomial), Vitamin D+K, Zinc (Sucrosomial), Boron, Nicotinamide Riboside, Black Ginger, IP6, MSM, Beta Carotene, Vitamin C
Therapy
Red Light Panels (660nm/850nm), Ultrasound, Finnish dry sauna
Tracking
RingConn, Polar H10
Let's talk about what you're building.
Share your site and the challenge you want to solve. I will follow up personally.
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