Healthful SEO: Helpful SEO for the Health & Longevity Industry.
Most agencies don't know a peptide from a protein shake—and you've probably been burned before. We speak the language, so you can finally stop explaining your product to your marketing team. Full-stack SEO for supplements and high-risk brands, from technical audits to link acquisition.
Stop Gambling on Agencies Who Don't Get It.
You've probably hired someone before who treated your peptide brand like a shoe store. In the wellness industry, that ignorance is expensive—Google penalizes health sites that lack authority (YMYL). One wrong claim, one thin piece of content, and your rankings vanish overnight.
We don't "leverage paradigms." We don't make you explain what a bioregulator is. We've spent twenty years in this space—so you can finally stop worrying about whether your agency actually understands what you sell.
Our Niche Expertise
We speak the language because we live the lifestyle. We specialize in:
Peptides & Bioregulators
BPC-157, TB-500, GLP-1s
Nootropics & Cognitive
Racetams, Adaptogens, Focus
Hormone Optimization
Testosterone Replacement Therapy (TRT), HRT, Thyroid Health
Photobiomodulation
Red Light Therapy, Saunas
Regenerative Medicine
Stem Cells, PRP, Recovery
Functional Nutrition
Keto, Metabolic Health, CBD
I'm Chad Barnsdale.
We Don't Just Optimize It. We Try It.
How can an agency sell your sauna or supplement if they’ve never used one?
I’ve been building health and lifestyle websites for over 20 years. Along with a small team of trusted experts, we don't just optimize for these keywords—we live them. From biohacking and heavy lifting to longevity protocols, we are active participants in this community.
We understand your customer because we are your customer.
One Less Thing to Worry About
No black boxes. No surprises. Just proven strategies that let you focus on running your business.
Technical & Content Audits
Find Out What's Actually Holding You Back.
Stop guessing why your traffic dropped. We crawl your site structure, fix Core Web Vitals, and tune your existing content to meet medical E-E-A-T standards—so you know exactly where you stand.
Reputation Defense
Sleep Better Knowing You're Protected.
The supplement space is competitive and often dirty. We monitor your brand for fake reviews and competitor sabotage, so you don't wake up to a reputation crisis.
Complete Strategy
Stop Wasting Money on Bad Advice.
From site architecture to launch planning. We offer monthly consulting and one-off audits so you can stop second-guessing every SEO decision.
GEO & AIO
Don't Get Left Behind by AI.
Your competitors are already showing up in ChatGPT and Perplexity answers. We use Generative Engine Optimization to make sure you're not invisible when the search landscape shifts.
Strategic Supplement SEO
Content That Actually Converts.
No more content for content's sake. We create pieces that build topical authority and drive organic traffic that turns into customers—not just pageviews.
Authority & Link Building
Real Links, Not Link Farm Liability.
Buying bad links in YMYL gets you penalized. We use Digital PR and direct outreach to acquire links that actually help—without the risk of a manual action.
The Treatment Plan
We don't guess, we operate.
The Bio-Audit
We tear down your site structure to find what's inhibiting growth. Technical errors, cannibalization, and weak E-E-A-T signals are triaged immediately.
The Protocol
We build a custom strategy based on your specific entity. No templates. We identify the "content gaps" between you and the market leaders.
Active Implementation
We execute. From rewriting content to launching press campaigns, we do the heavy lifting. You watch the health of your domain recover and thrive.
Organic Growth Trajectories
We apply the strategies used on our own portfolio of sites to your business.
The "Content Update" Effect (Traffic Recovery)
Ranking improvement for "High Difficulty" terms
Frequently Asked Questions
Can you really rank high-risk niches like Peptides and TRT?
Yes. We understand the specific YMYL (Your Money Your Life) guidelines that apply to bioregulators and HRT clinics. We know how to structure content for compounds like BPC-157 or Testosterone specifically so it satisfies Google's safety algorithms while still converting customers.
How do you handle CBD and Nootropic restrictions?
Most agencies fail here because they treat these like standard e-commerce. We use an "Education First" structure. By building topical authority around the science of your adaptogens or cannabinoids, we can drive massive traffic without triggering ad bans or "thin content" penalties.
What is GEO and how does it help my Red Light therapy brand?
People aren't just Googling "Red Light Panels" anymore; they are asking ChatGPT "What are the best wavelengths for mitochondrial health?" Our GEO (Generative Engine Optimization) strategy ensures your brand is the one referenced in those AI answers.
Do you offer contracts?
No. We operate on a month-to-month basis. We believe we should earn your business every month. If you're not seeing value, you are free to leave at any time.
Do you do Link Building?
Yes, but we don't buy links; we earn references. In the health/YMYL space, buying links from "link farms" is the fastest way to get penalized. Instead, we use Digital PR and press releases to get your brand cited by trusted industry publications. We focus on authority and relevance, not junk metrics.
No Hostages. No Anxiety.
You've been burned by agencies that locked you in and underdelivered. We work month-to-month—because if we aren't helpful, you should fire us. No guilt. No awkward breakup calls. Just results or your freedom.
Why SEO Matters for Health Brands
In the health and wellness industry, organic search isn't just a marketing channel—it's your modern referral engine.
The Organic Advantage
Organic search listings deliver a significantly higher click-through rate (CTR) than paid advertisements. According to 2025 data from First Page Sage, the top organic result for medical queries captures nearly 41% of all clicks, whereas paid ads often struggle to break 1.5%.
Wellness businesses rely on trust, and patients instinctively trust organic results more than sponsored banners. One functional medicine clinic found that 70% of their new patient inquiries were phone calls driven directly by local SEO tactics—optimized Google Business profiles and consistent directory citations.
Medical E-E-A-T: The Trust Framework
Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines are critical for health brands. Medical content is classified as YMYL (Your Money or Your Life)—if your site offers health advice without proven expertise, Google will suppress it to protect users. Our Technical & Content Audits help identify and fix E-E-A-T gaps.
Author Transparency
Every article should feature a bio with credentials (MD, ND, RN) and links to professional profiles.
Clinical Review
Have a qualified clinician review your content and explicitly state "Medically Reviewed by [Name]" at the top of each page.
Proper Citations
Link to peer-reviewed journals (PubMed, NIH) rather than generic lifestyle blogs to demonstrate authority.
GEO: Optimizing for AI-Powered Search
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered discovery tools like Google's AI Overviews and ChatGPT. These systems don't just match keywords—they synthesize answers based on user intent. Learn how our GEO & AIO services can position your brand in AI answers.
Recent data from BrightEdge suggests that AI Overviews now appear for over 80% of health-related queries. To rank here, your content must be structured clearly and cited by authoritative sources.
Digital PR for Authority Building
Link building in healthcare requires precision. A backlink from a university hospital or a respected publication is worth infinitely more than hundreds of low-quality directory submissions. Our Authority & Link Building service uses Digital PR to create these opportunities.
Newsjacking
Offer expert quotes on breaking health news via platforms like Connectively (formerly HARO) or Qwoted.
Original Research
Publish surveys or studies to attract citations from major media outlets.
Podcast Guesting
Appear on wellness podcasts to build authority and gain referral traffic.
High-Intent Keywords Drive Conversions
In niche health markets, generic keywords waste your budget. Target specific, high-intent phrases that capture users ready to take action.
| Generic Keyword (Avoid) | High-Intent Keyword (Target) |
|---|---|
| Hormone therapy | Bioidentical hormone replacement therapy for women in Dallas |
| Buy peptides | LegitScript certified BPC-157 peptide clinics near me |
| Brain supplements | Best nootropics for memory retention in seniors |
Let's Talk Growth
Ready to stop guessing and start ranking? Drop us a line. No pressure, no hard sell—just a conversation about what's possible for your brand.